Media Plan and Placement Strategy for Crate&Barrel (Solo Work)
Tap the logo to see the12-month strategy and action plan I have developed for the Crate&Barrel brand if it were to open a new location in the Louisville DMA, incorporating the following elements:
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Situation Analysis
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Advertising Objectives
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Media Executions
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Geographics
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​Seasonality​
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Frequency and Reach Analysis
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Pulsing Strategy Rationale
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Exposure Time Frame
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Budget Priorities
Trader Joe's "Taste Adventure" Campaign Visuals
(Group Collaboration)
Tap the logo to see the "Taste Adventure" creative campaign visuals my group-mates, and I created - centered around Trader Joe's famous wine selection using various advertisement strategies. Our radio ad is also available below for your listening pleasure.
Radio Ad
Communication Research Methods Report: Uber (Group Collaboration)
Tap the logo to view the Secondary, Qualitative, and Quantitative research my group-mates and I conducted for the Uber brand. We discuss Uber's lack of a USP and investigate consumers' feelings about the brand compared to its top competitor Lyft through focus groups and surveys of 18-24-year-old college students. Linked beside the logo is the visual aid of our research as well.
Brand Audit: Krispy Kreme (Solo Work)
Tap the logo to view my brand audit of the "One-of-a-kind" original glazed doughnut company Krispy Kreme. Next to the logo, I have also attached a link to the creative brief where I've outlined a brief strategy summary stemming from my brand audit.​
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Public Relations Strategy and Action Plan
(Solo Work)
Tap the logo to see the 3-month PR strategy and action plan I have developed for the Home Depot brand. The plan is based on a hypothetical Spring “Do It Yourself” Home Improvement advertising campaign, encouraging consumers to visit the retailer to buy home improvement materials.
Also included:
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Situation Analysis
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Campaign Objectives
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Concept, Theme and Messaging Strategy
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Calendar
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Budget
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Evaluation